777 League (http://slurl.com/secondlife/2raw/117/92/22) - This island contains a community for virtual racing that includes one of the longest, most elaborate racing tracks in Second Life. They also have tons of really cool looking cars you can view in the showroom. This business allows you to look at the cars in the showroom and watch races for free, but in order to participate, you must pay $10 to buy a car, and a small fee to partake in a race. The company also comes out with new "updated" models of many cars over time, so people are inclined to keep purchasing the newer cars because they might look cooler or have better stats. The island also has a club for racers to hangout in, and a biker club for bike racers. The clubs are free to enter and free to attend events.
The target customer of this business is people who enjoy watching races, car-afficianatos, and people who enjoy racing video games, because this business revolves around creating a pay-to-play version of "Need for Speed" or other racing games in Second Life. Racing games are very popular on computer and video game consoles, so they will probably also be popular on Second Life. Also, because this island has one of the longest, most elaborate racing tracks in Second Life, as well as many live performances at its clubs, it is a unique combination of large scale racing, lounging, socializing, and dancing. The live performances attract people to the island, and while there, they see all the racing stuff the 777 club has to offer which makes them want to buy a car and race too.
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